Want to weave a rainbow? Here’s your chance.
Month: January 2007
Advertisement as Signaling Advertising is the communication of a signal (information) with the express purpose of gaining advantage over one’s rivals in a competitive environment. That’s my definition of advertising in the broadest terms. In those terms, advertising is not… Read More ›
The Planning Commission has recommended that PURA–Providing Urban Amenities to Rural Areas–be dropped from the Ministry of Rural Development’s Centrally sponsored schemes, the Pioneer reports. (Hat tip: Pranav Kumar Vasishta.) I have argued against PURA because it makes no economic… Read More ›