I have been using Google products for over 20 years now. Google’s search engine was quite an amazing tool. Then came gmail — and that too was great. And then the rest of the many dozens of services such as maps, VOIP calling, cloud storage, photos, docs, etc. Many of them were quite bad and had terrible interfaces, and they got canned. But search, mail and maps — they continued to be great.
Then gradually the company got huge. And gradually it began to change. It forgot its warning: Don’t be evil. Nietzsche warning was being realized: “Beware that, when fighting monsters, you yourself do not become a monster … for when you gaze long into the abyss. The abyss gazes also into you.” Continue reading