The Unbearable Stupidity of Controlling Prices

amazonlogoAn astonishing fact about Amazon, the giant retailer which aims to sell everything to everybody, is that it adjusts its prices over 2.5 million times daily. Let that sink in: two thousand five hundred thousand times a day. Around 100,000 price changes an hour. Granted Amazon has over 250 million SKUs (stock keeping units) on its catalog in the US. (See the data on US and other countries here, as of Aug 2014.) Still, that fact bears witness to what technology can do and what market competition can achieve in terms of economic efficiency.
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