The King of All Telecom Scams — Part 3

[Previously in this series: Part 1, Part 2.] Human behavior is complex and appropriately so since humans are complex entities. It is hard to analyze, understand and predict how people will behave in general. Compare that to inanimate matter. Basic laws of thermodynamics, a few laws of motion, a few conservation laws — and you pretty much know what to expect. Still there is one useful generalization about humans which goes a long way in explaining how we behave: we respond to incentives. Most simply (and perhaps simplistically) stated, carrots and sticks matter.
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