Actually, have your best running shoes on when you start telling people what they don’t want to hear. What they generally don’t want to hear is anything that shows them up to be boobs. They don’t want to hear that they are being screwed over by the government. Add to that the fact that they are also very proud of being a “democracy.” Which makes it especially painful for them because if you tell them that their government is raping them, they don’t want to know it because it would mean that they are complicit in their own rape. How does the government manage it, you may ask. One word: media.
David Hume recognized that over 240 years ago:
Nothing appears more surprising to those, who consider human affairs with a philosophical eye, than the easiness with which the many are governed by the few; and the implicit submission, with which men resign their own sentiments and passions to those of their rulers. When we enquire by what means this wonder is effected, we shall find, that, as FORCE is always on the side of the governed, the governors have nothing to support them but opinion. It is therefore, on opinion only that government is founded; and this maxim extends to the most despotic and military governments, as well as to the most free and most popular.
(David Hume, “Of the First Principles of Government,” in Essays, Literary, Moral and Political.)
Opinion is easy enough to manipulate if you control the channels of information. First of all, control the schools, and ensure that only those texts are allowed that the government approves of. Does this happen in India? You bet.
Next, control the newspapers with sticks. How? Well, you can always shut them down for some reason for the other and make the life of the editors miserable. Does this happen in India? Yes.
Next, control the newspapers with carrots. How? Take the tax payers’ money, then spend on advertisements in those newspapers (and magazines.) Does this happen in India? Yes. Check out this annual report of the Directorate of Advertising and Visual Publicity. In the year 2008-09, they spent over Rs 277 crores advertising in 4054 newspapers.
I don’t have the figures on hand, but remember that those Rs 277 crores is the spend from only ONE agency of the government — DAVP. There are scores of ministries — a few hundred — of the central and state governments. Together their ad budget must exceed Rs 2,000 crores. (Finding the actual numbers is left as an exercise for the really interested reader.)
Now let’s talk about the TV channels. TV is very popular. So the government makes sure that nothing bad about the government is ever broadcast on TV. How? Make sure that there are lots of circuses on TV.
How about radio? Well, the government only allows idiot DJ to talk on commercial FM. It does not allow current affairs and news. The government controls the radio that is heard by most Indians — All India Radio. And the government also owns the public TV channels — Doordarshan.
So there you have it. Indians are brainwashed into thinking that the Nehru-Gandhi family is destined to rule. Even the prime minister believes so. And if anyone ever doubts the honesty and rectitude of the prime minister (or the president), the brainwashed get their hackles up.
In my last post, I claimed that Blue Turban is a despicably dishonest man. I made the case that he shields crooks. He has done it repeatedly and no one ever pays for their corruption under this watch.
But is there a debate about this topic? No. Do some people find it unpalatable that I should call the Blue Turban a dishonest person? Yes. But they don’t argue the point. They just want to shoot the messenger.
I think that those who refuse to see that Indian politicians (Blue Turban not excepted) as corrupt are brainwashed. Nothing can penetrate that.
 See also THE POLITICS OF OBEDIENCE: The Discourse of Voluntary Servitude by ÉTIENNE DE LA BOÉTIE.