Arvind Lavakare in an article titled The Myth of Mahatma Gandhi notes that the Gandhi icon had been losing its sheen for years until the present government began giving it a nice new varnish. Maybe it is an attempt to “to fuse the original Gandhi image with the Italian one” he hints. I am convinced of that, however. Reading the comments on that article is instructive. Many of them are the equivalent of sticking one’s fingers in one’s ears and loudly repeating “I am not listening. nana nana nana.” If people who are literate and supposedly educated are brainwashed enough to not even entertain an argument supported by evidence, what hope is there for the vast majority who have no access to alternative viewpoints to ever recover from the effects of the constant barrage of images promoting Gandhi as the sole savior of India?

If I were an illiterate person, I would be convinced that Gandhi is goodness personified. After all, doesn’t Indian money carry his image? Isn’t he the father of the nation? And should I not vote for Gandhi’s children — Rajiv, Sonia, Rahul, whoever? And should I not vote for the party that Gandhi founded? And should I not believe everything from a person who says he is a Gandhian?

Anyway, I must admit that the Congress party of India has a winning formula and they know it. Gandhi is the biggest brand name in the world — forget Coca Cola and McDonalds. Mera Bharat Mahan!