AtanuDey on MyToday

If you had been wondering when I will get with the new technology, wonder no more. I have created an SMS channel on and so you can keep abreast of announcements related to this blog and yours truly.

It’s simple. If you are in India, send an SMS saying “Start AtanuDey” (case insensitive, and without the quotes) to 575758 or to 098453 98453.

You will start receiving messages that I publish, starting with an acknowledgment message from “ATANUDEY”. What will it cost you? Nothing except whatever it costs to send that single “start” message. Anytime you wish to stop receiving messages from “ATANUDEY”, send an SMS saying “Stop AtanuDey” to 575758 or 098453 98453.

This is what is called the “pub sub”–publish subscribe–paradigm. Basically you are in control and so don’t have to suffer spam.

I intend to use the channel sparingly. Once in a while I will high-light some post of special significance. For instance, I may say, “Go read my opinion piece in today’s Mint”, or “Catch me on BBC World TV at 8 PM.”

I would also publish “Where in the world is Atanu today?” type of SMS. For instance, I am in New Delhi on the 9th and 10th. So I will send an SMS saying “Visiting N Delhi 9th and 10th. Meeting Esther Dyson for a chat about education and technology.”

Catch you on SMS.

By the by, you too can create any channel you want and keep in touch with your friends, family and colleagues. Just go to and get started. It’s the coolest thing to hit the mobile scene since sliced bread.

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