The False Bottom of the Pyramid

Apparently, to be a successful “public intellectual” one of the requirements is that one must invent a catchy tag line. The tag line must have emotional appeal through a reference to some deeply held belief or social conditioning. An example of one such is the title of the book by Thomas Friedman “The World is Flat” which attempts to upset your view of the world that it is round. Another example is “the fortune at the bottom of the pyramid” which the obvious connection to the phrase “the pot of gold at the end of the rainbow.”
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