If you want to be loved and admired by the people, do good to others. Unfortunately that only works sometimes. But if you wish do well for yourself, even if it means that it causes harm to others, make the people believe that what you are doing is for the good of others. That’s always guaranteed to work. It has worked like a charm in the past, works now, and will work in the future. Public perception trumps reality. Billions spent on false advertising attest to the fact that it works.
The past masters in this game of duping the public into believing blatant falsehoods are governments of all stripes, be they communists, socialists, fascists — and especially democracies.
One of the more important lessons to be learned from the British Colonial regime is the absolute necessity for governments to hoodwink the public. The British rulers cloaked their imperial drive with the noble enterprise of helping the natives as part of the “White man’s burden” to better the “half-devil and half-child” (phrases that the bigoted racist Rudyard Kipling so memorably penned in 1899.) Continue reading